Larry Jackson and Ike Youssef’s gamma., the groundbreaking music and media company has signed South African music phenomenon ANATII in an undisclosed, record-breaking distribution deal. The collaboration cements ANATII’s position as a global force in music while highlighting gamma.’s commitment to elevating African artistry to unparalleled heights.
This partnership marks a historic milestone for the African music industry, with gamma., leveraging its innovative platform to bring ANATII’s creative genius to a worldwide audience.
For Sipho Dlamini, gamma. President/MD Africa & Middle East, signing ANATII was a strategic move to expand gamma.’s footprint in Africa while reinforcing its status as a global industry leader.
"ANATII is a once-in-a-generation talent whose work transcends borders and genres. His ability to craft deeply resonant music that speaks to both the heart of Africa and the global stage makes him a perfect fit for gamma.’s vision," shares Dlamini. "gamma. is about pushing culture forward and breaking barriers, and ANATII embodies exactly that spirit."
ANATII, celebrated for his boundary-pushing sound and ability to fuse hip-hop, Afrobeat, and spiritual elements, sees the partnership as a defining moment in his career.
"gamma. being a media and technology enterprise is exactly what makes this a fitting partnership. For me, this represents the next chapter; we’re about to show the world the depth and power of African creativity."
Music lovers can expect a wave of new releases, international tours, and cross-media collaborations that will redefine how African music is experienced globally. ANATII’s ability to bridge cultures, combined with gamma.’s visionary approach, promises to deliver a legacy of impactful music and storytelling.
This signing is more than just a deal—it’s a cultural movement. By bringing together one of Africa’s brightest stars and one of the most innovative global platforms, ANATII and gamma. are setting a precedent for how African talent is represented and celebrated on the world stage with the release of his upcoming album, 'BOOM SZN' out 13 December 2024.
Stream ANATII's latest single 'Sey'hlangene' below:
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