Naimah, Venus Raps & S’BO GYRE To Drop 'Scatta' This Friday

Paradise Sound System announces the upcoming release of 'Scatta' a sensational Afro-beat love song born from the collective of artists Naimah, Venus Raps, and S’BO GYRE. Conceived during the Africa Rising Music Conference (ARMC) and set to debut on Friday, February 23rd.

'Scatta' arrives just in time to serenade listeners during the month of love with its irresistible beats and soul-stirring melodies.

Sung in a captivating blend of pigeon English, XXXX, and isiZulu, the delivers a cross-continental sonic experience that celebrates unity in diversity.

Produced by a stellar lineup of talent including Sarmy Fire (Nigeria), Owen Ross (USA), Lee Global and Versatile (both from South Africa).

While rooted in Afrobeat, the track incorporates elements of Hip Hop and R’nB/R&B, resulting in a genre-defying masterpiece.

As Naimah explains, "'Scatta' is a celebration of love, romance, and the thrill of taking a chance on romance without hesitation."

This collaboration was conceptualised and recorded at the 2023 edition of the Africa Rising Music Conference (ARMC), underscoring Paradise Sound System's commitment to nurturing artistic talent and fostering global connections.

Thabo Phahlane, label manager at Paradise Worldwide, comments, "We are immensely proud to witness our artists come together to create magic in a space curated by us. These cross-continental collaborations epitomise our vision to expand our artists' reach and impact."

Looking ahead, ARMC 2024 promises to be even more impactful, providing emerging talents with invaluable opportunities for growth and collaboration. "Platforms like ARMC are vital for internationally based producers like myself," says Nigerian hitmaker Sarmy Fire.

They facilitate seamless collaboration and open doors to new creative possibilities."