Johnnie Walker SA X Rocking The Daisies 2023 To Spotlight Women And LGBTQ+ Community

Johnnie Walker, headline sponsor of Rocking The Daisies, has placed big bets behind trailblazing women in music and entertainment for the 2023 instalment.

This year, Johnnie Walker will spotlight women DJs. The programme will kick off with a publicity tour for the selected artists on the biggest entertainment publications and “hot-in-culture” spaces in the country. Followed by the official #JWRTD countdown Spotify takeover, where festival goers will be able to enjoy the sonic tunes of the selected artists with specially curated playlists that give listeners an insight into the lens of the artist and what to anticipate at the festival.

Alongside all the press attention for the hottest female DJs, Johnnie Walker in partnership with SheSaid.so and Steyn Entertainment, will be launching a new learnership programme that offers women, the LGBTQIA+ community and non-binary people a year-long programme that brings them into the centre of events management at Johnnie Walker and Steyn Entertainment (organisers of Rocking the Daisies).

On the festival weekend the artists will get a chance to show off their DJing skills at the super deluxe Johnnie Walker Flavour Lounge at Rocking the Daisies.

“For us, the #KeepWalking mantra is an inclusive journey because it embodies the journey of progress, regardless of one's background. Just as every step forward is a triumph, every individual, irrespective of gender, orientation, or identity, contributes to our shared journey of advancement. This is why when we partner with iconic platforms, we ensure that our footprint not only steps forward with the hottest in culture voices, but those voices are reflective of every face and diversity in our society”, said Senior Brand Manager at Johnnie Walker SA, Tebogo Khaba in a press release.