Proudly Pitori Avenger, Focalistic has teamed up with Adidas to merge sports with music in an awesome campaign that produced song ‘Pressure’
The music video is equally visually pleasing as the song with Focalistic given creative freedom to explore whatever angle with Monde and Adidas assisting throughout.
The Pirates player Relebohile Mofokeng makes a cameo on the music video not only him Lucas Radebe, Damian Willemse, Kagiso Rabada, Nkuley Masemola, Rich Mnisi and many more stars all appear in a star-studded video marrying sports and music all the while with Shekhinah’s vocals echoing beautifully on the second part of the song.
“I’ve always wanted to link those two worlds you know, sports and music and kinda show people how, you know they synonymous, you know”
As a former soccer player himself, Focalistic is aware of the relationship music plays to sports. Often players need to listen to music to get hyped up to play. For creatives music helps with generating more ideas.
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