Nigerian music sensation, Joeboy is embarking on a new era with the release of his highly anticipated new single 'Osadebe'. The release marks the inception of the Lagos-based polymath’s new label ‘Young Legend’, in partnership with Warner Music Africa.
Exploring themes of self-reflection and positive affirmations, ‘Osadebe’ pays homage to the late Chief Osita Osadebe's iconic hit ‘Osondi Owendi’, a cultural anthem which dominated the music scene in the southeast and south-south regions of Nigeria in the early 2000s.
Through his lyrics: "I no dey cross my lane lane, I’m living like Osadebe, Osondi Owendi", Joeboy asserts his individuality, expressing a determination to chart his own course in the music industry without succumbing to unnecessary comparisons and pressures.
Produced by K-Dreamz, 'Osadebe' is the single sets the stage for a series of releases that will culminate in a much-anticipated EP towards the end of the year.
"Osadebe pretty much describes me and how I like to live my life. I know there’s this expectation of celebrities to live loud and be in the media for whatever reason to stay relevant but I don’t believe in that. All I want is to make music, spend time with family, friends and fans that genuinely care about me and my art.
No shade to other celebs or people that are about that loud life but I don’t believe there’s a need for the long talk and theatrics, success is the biggest and loudest action” says Joeboy.
Listen to 'Osadebe' here:
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